In Indian cuisine, it is the taste, aroma and color of the spices used, that plays a significant role in most dishes. Given the variations in taste and cuisine across India, Everest Meat Masala is one such product that meets the taste of each ethnicity or regional group. It is a tasty blend of spices that renders exotic taste to mutton based dishes. Its inherent spicy and hot taste makes meat dishes chilly and extremely meaty.
Everest, since 45 years has inspired people to use branded spices. Everest is marketed across 4,00,000 outlets in India, nearly 1000 towns and is catering to nearly 20,000 households on a regular basis. Since its inception Everest Masala has won many awards such as Superbrand (thrice in succession in 2003-04, 2006-07 and 2009-10) and Consumer Reaction Award (twice in a row, in 2004 and 2005) and others. Everest has won the accolades for being the largest selling and most popular spice brand over a long period of time on a continued basis.